World Cup Breakfast x McDonald’s

These three commercials were released in a different stage of Russia’s World Cup.
Tell the story of people of all walks of life in America that turn to the World Cup to support Rodrigo, one of the few Hispanics around.

Opening round

Quarterfinals

The final

Awards
Effie Awards of North America: Shortlisted
CAPE Awards: Bronze

Credits
Agency: Alma DDB Miami
CCO: Alvar Suñol
Creative Director: Jorge Murillo
Copywriter: Ferran Merino
Art Director: João Magalhaes