Apolo x Volkswagen
In 2013, 200,000 people volunteered for a NASA program to move to Mars and never come back.
But Volkswagen responded with a mission of its own: to stay on Earth ... forever.
Credits
Agency: DDB Barcelona
ECD: JM Roca de Vinyals
Creative Director: Pedro Andragnes, Javier Meléndez
Copywriter: Ferran Merino, Juan Fernández
Art Director: Laia Prades, Isabel Espona